Young Buyers Look for Driving Appeal


Telematics Update - September 20, 2012

While get­ting a driver’s license was an impor­tant rite of pas­sage for Baby Boomers and Gen Xers, many younger con­sumers just aren’t that inter­ested in driving.

Find out what’s dri­ving the ‘appeal’ bat­tle for future car buyers.

As John Wara­niak, vice pres­i­dent of vehi­cle tech­nol­ogy for the Spe­cialty Equip­ment Mar­ket Asso­ci­a­tion, says, “To kids, dri­ving is the dis­trac­tion.” Fun to them is not star­ing at the road; it’s con­sum­ing media and com­mu­ni­cat­ing with others.

For them, dri­ving will get more fun, accord­ing to Praveen Chan­drasekar, Frost & Sullivan’s telem­at­ics and info­tain­ment pro­gram man­ager: “There will be more con­tent, more apps, more cool stuff like user inter­faces. Today’s younger gen­er­a­tion isn’t both­ered by engine tech­nol­ogy. Enter­tain­ment and social net­work­ing are more impor­tant than engine options.”