Young Buyers Look for Driving Appeal

Telematics Update - September 20, 2012

While get­ting a driver’s license was an impor­tant rite of pas­sage for Baby Boomers and Gen Xers, many younger con­sumers just aren’t that inter­est­ed in dri­ving.

Find out what’s dri­ving the ‘appeal’ bat­tle for future car buy­ers.

As John Wara­ni­ak, vice pres­i­dent of vehi­cle tech­nol­o­gy for the Spe­cial­ty Equip­ment Mar­ket Asso­ci­a­tion, says, “To kids, dri­ving is the dis­trac­tion.” Fun to them is not star­ing at the road; it’s con­sum­ing media and com­mu­ni­cat­ing with oth­ers.

For them, dri­ving will get more fun, accord­ing to Praveen Chan­drasekar, Frost & Sullivan’s telem­at­ics and info­tain­ment pro­gram man­ag­er: “There will be more con­tent, more apps, more cool stuff like user inter­faces. Today’s younger gen­er­a­tion isn’t both­ered by engine tech­nol­o­gy. Enter­tain­ment and social net­work­ing are more impor­tant than engine options.”

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