Truck Automotive Shopper Intensity (ASI) – MOM % Change

Dataium - September 20, 2012

Article Summary
  • ASI index illus­trat­ed a tepid growth in auto demand in August, up 3.5% from July
  • 18 months ago, ris­ing gas prices scared con­sumers away from fuel-inef­fi­cient truck and SUV seg­ments
  • Today, these same con­sumers appear to have no fear of gas hikes
Significance of the Data
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