Truck Automotive Shopper Intensity (ASI) – MOM % Change

Truck ASI Percentage Change

Dataium - September 20, 2012

Article Summary
  • ASI index illustrated a tepid growth in auto demand in August, up 3.5% from July
  • 18 months ago, rising gas prices scared consumers away from fuel-inefficient truck and SUV segments
  • Today, these same consumers appear to have no fear of gas hikes
Significance of the Data