Truck Automotive Shopper Intensity (ASI) – MOM % Change

Truck ASI Percentage Change

Dataium - September 20, 2012

Article Summary
  • ASI index illus­trated a tepid growth in auto demand in August, up 3.5% from July
  • 18 months ago, ris­ing gas prices scared con­sumers away from fuel-inefficient truck and SUV segments
  • Today, these same con­sumers appear to have no fear of gas hikes
Significance of the Data