Tire Buyers Seek Most Satisfying Brand

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PR Newswire - September 18, 2012

A recently released AutoPa­cific Sur­vey, which polled 25,000 tire buy­ers – the Replace­ment Tire Buyer Dynam­ics and Sat­is­fac­tion Study – indi­cates buyer pref­er­ences among tire manufacturers.

Find out which tire man­u­fac­turer came out on top.

Deal­ers take note: Miche­lin is the most sat­is­fy­ing tire brand for the sec­ond year in a row, accord­ing to AutoPacific’s Replace­ment Tire Buyer Dynam­ics and Sat­is­fac­tion Study, fol­lowed by Pirelli, Goodyear, Nitto and BF Goodrich.

Each tire buyer rated the impor­tance of, and their sat­is­fac­tion with, 23 dif­fer­ent tire char­ac­ter­is­tics. Thir­teen char­ac­ter­is­tics were used in the cal­cu­la­tion of the Tire Sat­is­fac­tion Scores, includ­ing: fuel effi­ciency, trac­tion, han­dling, dura­bil­ity, ride com­fort, appear­ance and rep­u­ta­tion. Using these data, AutoPa­cific cal­cu­lated the over­all win­ner and the top-rated brand in each category.

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