Survey: Americans Want Fuel-Saving Vehicles

Detroit Free Press - September 13, 2012

More Amer­i­cans are will­ing to pay more for a vehi­cle that will save on fuel over time and are adjust­ing how they dri­ve to make each drop of fuel go fur­ther.

Find out more about this Ford-com­mis­sioned sur­vey.

Of sur­vey respon­dents, 25% said they would buy a vehi­cle with hybrid tech­nol­o­gy if they had $1,000 more to spend. The same per­cent­age of respon­dents would choose an ener­gy-effi­cient appli­ance or solar pan­els. Most gaso­line-elec­tric vehi­cles that don’t require recharg­ing cost between $2,000 and $5,000 more than gas-engine ver­sions of the same mod­el.

“As Amer­i­can con­sumers con­tin­ue to get green­er, Ford is rapid­ly intro­duc­ing more fuel-sav­ing tech­nolo­gies to expand the pow­er of choice for lead­ing fuel econ­o­my across our line­up,” said Raj Nair, Ford’s head of glob­al prod­uct devel­op­ment.

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