Survey: Americans Want Fuel-Saving Vehicles

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Detroit Free Press - September 13, 2012

More Americans are willing to pay more for a vehicle that will save on fuel over time and are adjusting how they drive to make each drop of fuel go further.

Find out more about this Ford-commissioned survey.

Of survey respondents, 25% said they would buy a vehicle with hybrid technology if they had $1,000 more to spend. The same percentage of respondents would choose an energy-efficient appliance or solar panels. Most gasoline-electric vehicles that don’t require recharging cost between $2,000 and $5,000 more than gas-engine versions of the same model.

“As American consumers continue to get greener, Ford is rapidly introducing more fuel-saving technologies to expand the power of choice for leading fuel economy across our lineup,” said Raj Nair, Ford’s head of global product development.

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