Honda Gets Into the In-Dash App Race


Wired - September 10, 2012

Honda intro­duces an updated Hon­daLink sys­tem on its 2013 Accord, hop­ing to outdo com­peti­tors like the Toy­ota Entune and Ford Sync AppLink.

Find out how Honda leapfrogs into the competition.

Honda is jump­ing into the in-dash app race with the intro­duc­tion of an updated Hon­daLink sys­tem for 2013 Accord by part­ner­ing with Harman’s Aha Radio.

With Hon­daLink, NPR pro­gram­ming is on demand and dri­vers can skip back­ward to past pro­grams on the fly. In this way, Hon­daLink is per­fect for pod­cast junkies, since they don’t have to update their device to get fresh programs.

“We’ll use Hon­daLink as the cen­ter point for all of our con­nected car activ­i­ties, and for info­tain­ment Aha cer­tainly makes sense,” [says Charles Koch, Honda’s man­ager of new busi­ness devel­op­ment]. “Future aspects of Hon­daLink will include safety and secu­rity and cus­tomer rela­tion­ship management.”