Honda Gets Into the In-Dash App Race

Wired - September 10, 2012

Hon­da intro­duces an updat­ed Hon­daLink sys­tem on its 2013 Accord, hop­ing to out­do com­peti­tors like the Toy­ota Entune and Ford Sync AppLink.

Find out how Hon­da leapfrogs into the com­pe­ti­tion.

Hon­da is jump­ing into the in-dash app race with the intro­duc­tion of an updat­ed Hon­daLink sys­tem for 2013 Accord by part­ner­ing with Harman’s Aha Radio.

With Hon­daLink, NPR pro­gram­ming is on demand and dri­vers can skip back­ward to past pro­grams on the fly. In this way, Hon­daLink is per­fect for pod­cast junkies, since they don’t have to update their device to get fresh pro­grams.

“We’ll use Hon­daLink as the cen­ter point for all of our con­nect­ed car activ­i­ties, and for info­tain­ment Aha cer­tain­ly makes sense,” [says Charles Koch, Honda’s man­ag­er of new busi­ness devel­op­ment]. “Future aspects of Hon­daLink will include safe­ty and secu­ri­ty and cus­tomer rela­tion­ship man­age­ment.”

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