Fisker Automotive Able to Raise Another $100M from Private Investors

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Fisker Auto­mo­tive has faced its share of chal­lenges mak­ing it into the auto indus­try, includ­ing hav­ing its Dept. of Ener­gy loan frozen. Fisker has been going to sev­er­al pri­vate investors to raise cap­i­tal (more than $1.2 bil­lion), and just announced more than $100 mil­lion will be com­ing into the company’s cof­fers. The com­pa­ny will be using the mon­ey for con­tin­ued prod­uct devel­op­ment, mar­ket expan­sion, and a new glob­al mar­ket­ing cam­paign for the Fisker Kar­ma plug-in hybrid sports car.

As for the prod­uct devel­op­ment goal, those funds will to the Fisker Atlantic, the company’s sec­ond and more afford­able car. The Atlantic is seen as being essen­tial to the company’s future, and Fisker recent­ly decid­ed to shelve plans for the Surf and Sun­set mod­el ver­sions of the Kar­ma, replac­ing it with the Atlantic in prod­uct plan­ning. The mid-size Atlantic got atten­tion in the spring after being rolled out for the New York Auto Show. It’s expect­ed to sell for around $50,000.

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