Fisker AutoÂmoÂtive has faced its share of chalÂlenges makÂing it into the auto indusÂtry, includÂing havÂing its Dept. of EnerÂgy loan frozen. Fisker has been going to sevÂerÂal priÂvate investors to raise capÂiÂtal (more than $1.2 bilÂlion), and just announced more than $100 milÂlion will be comÂing into the companyâ€™s cofÂfers. The comÂpaÂny will be using the monÂey for conÂtinÂued prodÂuct develÂopÂment, marÂket expanÂsion, and a new globÂal marÂketÂing camÂpaign for the Fisker KarÂma plug-in hybrid sports car.
As for the prodÂuct develÂopÂment goal, those funds will to the Fisker Atlantic, the companyâ€™s secÂond and more affordÂable car. The Atlantic is seen as being essenÂtial to the companyâ€™s future, and Fisker recentÂly decidÂed to shelve plans for the Surf and SunÂset modÂel verÂsions of the KarÂma, replacÂing it with the Atlantic in prodÂuct planÂning. The mid-size Atlantic got attenÂtion in the spring after being rolled out for the New York Auto Show. Itâ€™s expectÂed to sell for around $50,000.