Dealers Struggle to Find Used Units


AutoRemarketing - September 4, 2012

An ever-increasing demand for used vehicles is met with a less-than-desirable supply, so dealers have had to employ ingenious methods for meeting their customers’ needs.

Check out strategies used by successful dealerships.

Bill Jacobs BMW of Naperville, IL, launched its “Major Buy Back Event” on Friday and is looking to buy used BMW, Audi, Mercedes-Benz, Lexus and Infiniti vehicles from consumers, and is willing to either purchase the cars outright or as part of a trade-in for a new vehicle.

In its report, FirstLook discussed the successes found by both Hendrick BMW and Penske Honda (Indianapolis) in using the service lane as a used-car resource. “For the greatest success, both dealerships feel there is a short window of opportunity when customers will respond to an offer they hadn’t considered when they arrived for service,” the company wrote in the report.