Dealers Struggle to Find Used Units


AutoRemarketing - September 4, 2012

An ever-increasing demand for used vehi­cles is met with a less-than-desirable sup­ply, so deal­ers have had to employ inge­nious meth­ods for meet­ing their cus­tomers’ needs.

Check out strate­gies used by suc­cess­ful dealerships.

Bill Jacobs BMW of Naperville, IL, launched its “Major Buy Back Event” on Fri­day and is look­ing to buy used BMW, Audi, Mercedes-Benz, Lexus and Infiniti vehi­cles from con­sumers, and is will­ing to either pur­chase the cars out­right or as part of a trade-in for a new vehicle.

In its report, First­Look dis­cussed the suc­cesses found by both Hen­drick BMW and Penske Honda (Indi­anapo­lis) in using the ser­vice lane as a used-car resource. “For the great­est suc­cess, both deal­er­ships feel there is a short win­dow of oppor­tu­nity when cus­tomers will respond to an offer they hadn’t con­sid­ered when they arrived for ser­vice,” the com­pany wrote in the report.