Daimler Gets ‘Smart’ with Smart


Bloomberg News - September 12, 2012

Daim­ler AG intro­duced the diminu­tive Smart car in 1998, but Smart was long ago over­taken in city-car inno­va­tion – as a wide field of city cars are now in pro­duc­tion and on the road.

Find out what inno­va­tion will be added to the newest Smart.

Daim­ler is look­ing to re-establish the brand’s posi­tion as an urban mobil­ity pio­neer with the first mass-produced elec­tric auto from a Ger­man man­u­fac­turer. The car starts deliv­er­ies in the com­ing weeks.

With Smart own­ers dri­ving less than 50 kilo­me­ters (30 miles) a day on aver­age — eas­ily within the elec­tric version’s range of 145 km per charge — the emission-free model is a good match for its space-saving size, said Smart brand chief Annette Win­kler.