August Sales Put Dealers at Ease

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The Detroit Bureau - September 5, 2012

Call it pent-up demand, ease of credit access or just outright U.S. auto market continuing to gain steam, but dealers can feel confident that new car sales will not diminish after the August sell-off of current models.

Review sales statistics for major automakers heading into fall.

Frank Trivieri, sales chief for Volkswagen of America, which reported a 62.5% increase for the month.  “I haven’t seen anything to indicate (a) softening” of the market.

Bill Fay, [Toyota] group vice president, pointing to new models such as the Prius V and redesigned Camry, said, “The driving force behind our growth continues to be strong consumer response to the new models we’ve launched over the past twelve months.”

With the U.S. economy continuing to sputter, most analysts have backed down on their forecasts for the full year, but it still appears 2012 will be the best the industry has seen since the market bottomed out at 10.4 million in 2009 – and is likely to come in somewhere between 14.0 million and 14.5 million.  That would be at least 1 million vehicles ahead of 2011’s results.

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