August Sales Put Dealers at Ease

The Detroit Bureau - September 5, 2012

Call it pent-up demand, ease of cred­it access or just out­right U.S. auto mar­ket con­tin­u­ing to gain steam, but deal­ers can feel con­fi­dent that new car sales will not dimin­ish after the August sell-off of cur­rent mod­els.

Review sales sta­tis­tics for major automak­ers head­ing into fall.

Frank Triv­ieri, sales chief for Volk­swa­gen of Amer­i­ca, which report­ed a 62.5% increase for the month.  “I haven’t seen any­thing to indi­cate (a) soft­en­ing” of the mar­ket.

Bill Fay, [Toy­ota] group vice pres­i­dent, point­ing to new mod­els such as the Prius V and redesigned Cam­ry, said, “The dri­ving force behind our growth con­tin­ues to be strong con­sumer response to the new mod­els we’ve launched over the past twelve months.”

With the U.S. econ­o­my con­tin­u­ing to sput­ter, most ana­lysts have backed down on their fore­casts for the full year, but it still appears 2012 will be the best the indus­try has seen since the mar­ket bot­tomed out at 10.4 mil­lion in 2009 – and is like­ly to come in some­where between 14.0 mil­lion and 14.5 mil­lion.  That would be at least 1 mil­lion vehi­cles ahead of 2011’s results.

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