Winning Strategy for ‘Next-Gen’ Consumers

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PR Newswire - August 13, 2012

A new DMEautomotive survey reveals the best ways to win and retain consumer loyalty – especially ‘next-gen’ customers.

DMEautomotive Survey Highlights:

  • 56% of consumers with a prepaid or “complimentary” service plan are likely to continue servicing at dealership after expiration
  • Roughly 1 in 4 U.S. vehicle owners have a dealer/OEM prepaid or free service plan.
  • 62% of those that use plans for “all” maintenance are likely to stick with their dealer.
  • Next-generation servicers (under age 35) are more likely to have a plan (31%) than those over 35 (18%) – and more likely to have all maintenance done under the plan/at dealer (72%) than those over 35 (61%).

 

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