Winning Strategy for ‘Next-Gen’ Consumers

PR Newswire - August 13, 2012

A new DMEau­to­mo­tive sur­vey reveals the best ways to win and retain con­sumer loy­al­ty — espe­cial­ly ‘next-gen’ cus­tomers.

DMEau­to­mo­tive Sur­vey High­lights:

  • 56% of con­sumers with a pre­paid or “com­pli­men­ta­ry” ser­vice plan are like­ly to con­tin­ue ser­vic­ing at deal­er­ship after expi­ra­tion
  • Rough­ly 1 in 4 U.S. vehi­cle own­ers have a dealer/OEM pre­paid or free ser­vice plan.
  • 62% of those that use plans for “all” main­te­nance are like­ly to stick with their deal­er.
  • Next-gen­er­a­tion ser­vicers (under age 35) are more like­ly to have a plan (31%) than those over 35 (18%) — and more like­ly to have all main­te­nance done under the plan/at deal­er (72%) than those over 35 (61%).




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