A new DMEautomotive survey reveals the best ways to win and retain consumer loyalty — especially ‘next-gen’ customers.
DMEautomotive Survey Highlights:
- 56% of consumers with a prepaid or “complimentary” service plan are likely to continue servicing at dealership after expiration
- Roughly 1 in 4 U.S. vehicle owners have a dealer/OEM prepaid or free service plan.
- 62% of those that use plans for “all” maintenance are likely to stick with their dealer.
- Next-generation servicers (under age 35) are more likely to have a plan (31%) than those over 35 (18%) — and more likely to have all maintenance done under the plan/at dealer (72%) than those over 35 (61%).