Winning Strategy for ‘Next-Gen’ Consumers


PR Newswire - August 13, 2012

A new DMEau­to­mo­tive sur­vey reveals the best ways to win and retain con­sumer loy­alty — espe­cially ‘next-gen’ customers.

DMEau­to­mo­tive Sur­vey Highlights:

  • 56% of con­sumers with a pre­paid or “com­pli­men­tary” ser­vice plan are likely to con­tinue ser­vic­ing at deal­er­ship after expiration
  • Roughly 1 in 4 U.S. vehi­cle own­ers have a dealer/OEM pre­paid or free ser­vice plan.
  • 62% of those that use plans for “all” main­te­nance are likely to stick with their dealer.
  • Next-generation ser­vicers (under age 35) are more likely to have a plan (31%) than those over 35 (18%) — and more likely to have all main­te­nance done under the plan/at dealer (72%) than those over 35 (61%).