Try boasting about your new BMW X3 xDrive28i at a cocktail party and then expect anyone to remember what you’re talking about, says the writer, asking – Where have all the car names gone – as he viewed a Cadillac XTS, Scion FR-S and Jaguar XKR-S.
There’s magic in a good name. See what the writer suggests.
When Ford was at a loss for names in the 1950s, the company asked Pulitzer Prize-winning poet Marianne Moore to create some names for a new brand of cars.
It elicited these suggestions, and more, from Moore:
- The Ford Silver Sword
The Resilient Bullet
The Intelligent Whale