What’s In a Name? Plenty

USA Today - July 29, 2012

Try boasting about your new BMW X3 xDrive28i at a cocktail party and then expect anyone to remember what you’re talking about, says the writer, asking – Where have all the car names gone – as he viewed a Cadillac XTS, Scion FR-S and Jaguar XKR-S.

There’s magic in a good name. See what the writer suggests.

When Ford was at a loss for names in the 1950s, the company asked Pulitzer Prize-winning poet Marianne Moore to create some names for a new brand of cars.

It elicited these suggestions, and more, from Moore:

  • The Ford Silver Sword
    The Impeccable
    The Resilient Bullet
    Intelligent Bullet
    The Intelligent Whale
    Mongoose Civique


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