True.car: Higher Transaction Prices in July

trueCarCom2a

PR Newswire - August 1, 2012

For the third straight month in a row, Honda and Toy­ota report record high aver­age trans­ac­tion prices, with the aver­age trans­ac­tion price for light vehi­cles at $30,369 in July, up $487 (1.6 per­cent) from July 2011 and down $139 (0.5 per­cent) from June 2012.

Where does that leave incen­tive spend­ing by manufacturers?

“Even though automak­ers may give the impres­sion that they are ramp­ing up incen­tives spend­ing, the very low cost of funds and his­tor­i­cally high resale val­ues are in fact enabling them to cre­ate a ton of noise with fewer actual dol­lars spent,” said Jesse Toprak, Vice Pres­i­dent of Mar­ket Intel­li­gence for TrueCar.com.

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