Higher Transaction Prices in July


PR Newswire - August 1, 2012

For the third straight month in a row, Honda and Toyota report record high average transaction prices, with the average transaction price for light vehicles at $30,369 in July, up $487 (1.6 percent) from July 2011 and down $139 (0.5 percent) from June 2012.

Where does that leave incentive spending by manufacturers?

“Even though automakers may give the impression that they are ramping up incentives spending, the very low cost of funds and historically high resale values are in fact enabling them to create a ton of noise with fewer actual dollars spent,” said Jesse Toprak, Vice President of Market Intelligence for