The 2013 Chevy Spark is the company’s first mini-car to enter the U.S. market, and it’s aimed at reaching 16-to-31-year-old millenials. It’s been designed to be more smartphone-centric than anything else car shoppers have ever seen, with its MyLink touch-screen system being emphasized. Here’s a few details to consider:
• It’s being marketed to millenials afraid of losing connection to their smartphone. Drivers can stream their personal library directly from their phone or through radio apps built into the car’s system. It doesn’t come with a CD player, as drivers are expected to be providing their own tunes.
• It comes with Chevrolet’s MyLink that does carry AM and FM channels, along with SiriusXM Satellite Radio with a three-month trial service before being charged an annual fee.
• By connecting the car to their smartphone, via USB for iOS handsets or Bluetooth for Android, drivers can get GPS commands, make music selections by voice commands, and make or answer phone calls, without losing their attention to driving. The systems also provides Bluetooth connection for certain operating systems and voice-recognition capabilities.
• In the fourth quarter of this year, the BringGo app will be available in the Apple App Store and Google Play store. It’s an embedded smartphone map application that will work seamlessly with Spark’s MyLink systems, and comes from listening to customers, the company said. It’s expected to cost an additional $50 and is said to be preferred by Millenials over doing something like opening Google Maps on your smartphone. BringGo goes through Spark’s touch screen, making it a precise GPS systems for drivers.