NAFA Expands ‘Beyond Fleet’ Campaign

When the Beyond Fleet cam­paign was announced last April, NAFA Fleet Man­age­ment Asso­ci­a­tion said it was designed to ele­vate the sta­tus of fleet man­agers.  Fol­low­ing print ads placed in main­stream pub­li­ca­tions like Busi­ness­Week, NAFA’s lat­est move is a bold step into the num­ber one radio mar­ket in the coun­try.   For the next four weeks, lis­ten­ers through­out the tri-state area of New York, New Jer­sey, and Con­necti­cut will be able to hear NAFA’s lat­est ads for the Beyond Fleet cam­paign on WABC (770am).  The ads alert busi­ness exec­u­tives that “It’s time to take a new look at fleet man­age­ment.”

The radio spots coin­cide with BeyondFleet.com’s spon­sor­ship of the 5th Annu­al Imus Ranch Golf Out­ing.  This pop­u­lar event rais­es mon­ey for the Imus Ranch for Kids with Can­cer.  In 1999, radio host Don Imus and his wife found­ed the Imus Ranch, a work­ing 4,000-acre cat­tle ranch near Rib­era, New Mex­i­co, for chil­dren with can­cer as well as sib­lings of SIDS vic­tims.  The golf out­ing is pro­mot­ed heav­i­ly through­out the day on WABC, one of the most pop­u­lar radio sta­tions in the area.  Each time a pro­mo for the golf event is aired, the BeyondFleet.com web­site is men­tioned.  More infor­ma­tion on the golf out­ing is avail­able here.

In addi­tion to being men­tioned dur­ing the event spon­sor­ship ads, NAFA is also run­ning 10 and 30 sec­ond com­mer­cials through­out the day on WABC for the next four weeks.  The 10 sec­ond spot may be heard at http://www.nafa.org/wabc10  and the 30 sec­ond spot at http://www.nafa.org/wabc30.

“Our radio spots put fleet man­agers in front of the entire busi­ness world,” said NAFA’s Exec­u­tive Direc­tor, Philip E. Rus­so, CAE.  “With these lat­est radio spots we’re prov­ing that we plan to take our mes­sage to every mar­ket – even the biggest mar­kets in the world – to ele­vate the sta­tus of fleet man­agers.  We know how valu­able you all are.  It’s time the rest of the busi­ness com­mu­ni­ty knows.”

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