Kbb Sees Shift in Shopper Preferences

Dealer Communications - August 6, 2012

Alec Gutierrez, senior market analyst of automotive insights, Kelley Blue Book, says the gap between new and used-vehicle pricing in many segments has narrowed significantly.

So which way are car shoppers going – new or used?

During the past several months, Kelley Blue Book has observed a shift in shopper activity from used to new vehicles based on the 14 million visitors to KBB.com each month, as well as new- and used-vehicle sales.  In terms of Web traffic on the company’s car-shopping website, there has been a 5 percentage point shift in new-car shopper activity since January.




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