Kbb Sees Shift in Shopper Preferences


Dealer Communications - August 6, 2012

Alec Gutier­rez, senior mar­ket ana­lyst of auto­mo­tive insights, Kel­ley Blue Book, says the gap between new and used-vehicle pric­ing in many seg­ments has nar­rowed significantly.

So which way are car shop­pers going – new or used?

Dur­ing the past sev­eral months, Kel­ley Blue Book has observed a shift in shop­per activ­ity from used to new vehi­cles based on the 14 mil­lion vis­i­tors to KBB.com each month, as well as new– and used-vehicle sales.  In terms of Web traf­fic on the company’s car-shopping web­site, there has been a 5 per­cent­age point shift in new-car shop­per activ­ity since January.