Gen Y’s – Not Buying In?


Bloomberg News - August 7, 2012

Financially-pressed young people are connecting online or by smartphone instead of in person these days – preferring 4G to V-6 or V-8. At stake is whether the recovery in vehicle sales is restrained by Gen Y’ers.

What does that mean for the auto sales outlook?

The rate of U.S. auto sales to 18-to-34-year-old buyers declined to 11 percent in April 2012, down from 17 percent for the same age group in April 2007, before the recession, according to Southfield, Michigan-based R.L. Polk & Co.