Ford Speaks Out on Fiesta Sales Slump

Bloomberg News - August 14, 2012

Sales of the Fiesta, the smallest car in Ford’s lineup, have fallen as purchases of the compact Focus have risen 31 percent through July 31 in the U.S.

Will the Fiesta remain a part of the automaker’s product lineup?

Fiesta subcompact car will remain an important part of the automaker’s product line even after U.S. sales slid 25 percent this year, said Erich Merkle, Ford’s U.S. sales analyst.

“The small-car segment, given its size, the largest in the industry, is large enough for two vehicles,” Merkle said yesterday in an interview in Washington. The Fiesta is the second-best selling vehicle globally for Ford, based in Dearborn, Michigan, after the Focus.



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