Ford Speaks Out on Fiesta Sales Slump

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Bloomberg News - August 14, 2012

Sales of the Fiesta, the small­est car in Ford’s lineup, have fallen as pur­chases of the com­pact Focus have risen 31 per­cent through July 31 in the U.S.

Will the Fiesta remain a part of the automaker’s prod­uct lineup?

Fiesta sub­com­pact car will remain an impor­tant part of the automaker’s prod­uct line even after U.S. sales slid 25 per­cent this year, said Erich Merkle, Ford’s U.S. sales ana­lyst.

“The small-car seg­ment, given its size, the largest in the indus­try, is large enough for two vehi­cles,” Merkle said yes­ter­day in an inter­view in Wash­ing­ton. The Fiesta is the second-best sell­ing vehi­cle glob­ally for Ford, based in Dear­born, Michi­gan, after the Focus.

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