Since Ford decided to discontinue producing the Ranger pickup in the U.S. Ford Ranger owners will have to make a decision when purchasing their next truck. Jesse Toprak of TrueCar.com has some statistics on what the decision will be.
Will they buy another Ford truck or switch to a rival brand?
Ford Motor Co.’s decision to abandon the compact pickup truck segment in the U.S. has resulted in about half of Ranger pickup owners choosing to leave Ford for other automakers, according to automotive analysts.
“We do know that a good portion of would-be Ranger buyers are going to different brand,” said Jesse Toprak, vice president of industry analysis for TrueCar.com. “Ford may have been too optimistic in their assumption of how many Ranger buyers want to buy an F-150.