Consumer Preference for Back-up Cameras

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M.I. Quick Stats - August 3, 2012

Article Summary
  • Car shoppers are expecting a lot of new technology to be standard features today
  • When asked about back-up cameras, more than 7 out of 10 KBB.com shoppers agreed they should be standard in all vehicles
  • Results speak to importance and value consumers place on safety and accident avoidance
Significance of the Data
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