Consumer Preference for Back-up Cameras


M.I. Quick Stats - August 3, 2012

Article Summary
  • Car shoppers are expecting a lot of new technology to be standard features today
  • When asked about back-up cameras, more than 7 out of 10 shoppers agreed they should be standard in all vehicles
  • Results speak to importance and value consumers place on safety and accident avoidance
Significance of the Data