Consumer Preference for Back-up Cameras


M.I. Quick Stats - August 3, 2012

Article Summary
  • Car shop­pers are expect­ing a lot of new tech­nol­ogy to be stan­dard fea­tures today
  • When asked about back-up cam­eras, more than 7 out of 10 shop­pers agreed they should be stan­dard in all vehicles
  • Results speak to impor­tance and value con­sumers place on safety and acci­dent avoidance
Significance of the Data