Excerpted from an AutoUSA blog
AutoUSA Internet Sales Solutions reached a milestone recently, based on the total number of leads the company has delivered from independent auto shopping websites and the average closing percentage collected from AutoNation.
AutoUSA’s Internet leads have contributed to the sale of an estimated 1.3 million vehicle sales since the year 2000.
“The demand for our leads has stayed pretty consistent over the years, mirroring the market but demonstrating that independent leads continue to offer proven results and add revenue to the bottom line,” said Phil DuPree, President of AutoUSA.
In a survey that AutoUSA recently conducted of more than 180 dealership Internet marketing personnel, 89% of respondents indicated that their dealership purchases Internet leads from at least one independent (third-party) provider; and 31% of respondents reported that more than 30% of their total Internet leads come from independent (third-party) providers.
In addition to an improving economy, DuPree observes that more dealers are investing increased time and budgets into online marketing, staff training and process improvements. “The investment is paying off as Internet sales metrics continue to improve,” said DuPree. “More dealerships are embracing new technologies that help to increase their show and close rates, and drive more traffic to their web and social media sites.”
AutoNation’s dealerships have been using leads delivered by AutoUSA since before the auto retailer purchased the company in May 2000. Mark Taylor, Director of Business Development at AutoNation, says: “Our company is very focused on results-oriented marketing with measurable results, and AutoUSA’s leads have always delivered proven ROI.”