Automaker Satisfaction Rises Among Consumers

Detroit Free Press - August 21, 2012

Cus­tomer sat­is­fac­tion with major automak­ers has returned to its high­est point in the near­ly 20 years of the study, says the Amer­i­can Cus­tomer Sat­is­fac­tion Index (ACSI) which mea­sures three-year sat­is­fac­tion among new-vehi­cle buy­ers with an over­all rank­ing of 84 out of 100.

Find out which U.S. brands showed the most improve­ment.

Six of the nine U.S. auto brands improved from 2011 to 2012. The Jeep brand rose from a score of 79 to 83, while Dodge edged up from 79 to 81.

GM’s Buick post­ed the third-best score at 87, up 2 points. Chevro­let rose 2 points to 84, while Cadil­lac slipped a point to 86. Ford brand fell a point behind Chevro­let to 83.

Ford’s Lin­coln brand, which is in the ear­ly stages of a makeover, had the best score at 90…but declin­ing sales in recent years helped its score.




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