Automaker Satisfaction Rises Among Consumers

Detroit Free Press - August 21, 2012

Customer satisfaction with major automakers has returned to its highest point in the nearly 20 years of the study, says the American Customer Satisfaction Index (ACSI) which measures three-year satisfaction among new-vehicle buyers with an overall ranking of 84 out of 100.

Find out which U.S. brands showed the most improvement.

Six of the nine U.S. auto brands improved from 2011 to 2012. The Jeep brand rose from a score of 79 to 83, while Dodge edged up from 79 to 81.

GM’s Buick posted the third-best score at 87, up 2 points. Chevrolet rose 2 points to 84, while Cadillac slipped a point to 86. Ford brand fell a point behind Chevrolet to 83.

Ford’s Lincoln brand, which is in the early stages of a makeover, had the best score at 90…but declining sales in recent years helped its score.




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