Automaker Satisfaction Rises Among Consumers

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Detroit Free Press - August 21, 2012

Cus­tomer sat­is­fac­tion with major automak­ers has returned to its high­est point in the nearly 20 years of the study, says the Amer­i­can Cus­tomer Sat­is­fac­tion Index (ACSI) which mea­sures three-year sat­is­fac­tion among new-vehicle buy­ers with an over­all rank­ing of 84 out of 100.

Find out which U.S. brands showed the most improvement.

Six of the nine U.S. auto brands improved from 2011 to 2012. The Jeep brand rose from a score of 79 to 83, while Dodge edged up from 79 to 81.

GM’s Buick posted the third-best score at 87, up 2 points. Chevro­let rose 2 points to 84, while Cadil­lac slipped a point to 86. Ford brand fell a point behind Chevro­let to 83.

Ford’s Lin­coln brand, which is in the early stages of a makeover, had the best score at 90…but declin­ing sales in recent years helped its score.

 

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