You Don’t Need a Loyalty Card to Make a Loyalty Program Work

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The most impor­tant thing to remem­ber when imple­ment­ing a loy­alty pro­gram is that it needs to be easy for you AND easy for your customers.

The prob­lem with many loy­alty pro­grams on the mar­ket today is that they require the infa­mous loy­alty card.

With a card comes the issue of scan­ning the card and keep­ing track of the card; issues that frus­trate both deal­er­ship per­son­nel and customers.

There’s a bet­ter way. New card-less loy­alty pro­grams auto­mate the entire process.

• Points are awarded based on sales and/or ser­vice pur­chases
• Points cer­tifi­cates are auto­mat­i­cally sent to cus­tomers via mail and email.
• Bal­ance totals are avail­able online and via mobile application.

But are cus­tomers really ok not hav­ing a card? Of the 12 com­mon loy­alty pro­gram fea­tures eval­u­ated by DMEa, a phys­i­cal mem­ber­ship card ranks last in impor­tance for cus­tomers with only 5% of cus­tomers say­ing it was impor­tant to them.

Mike Mar­tinez is Chief Mar­ket­ing Offi­cer of DMEau­to­mo­tive, the indus­try leader in science-based, results-driven auto­mo­tive mar­ket­ing that pro­vides a range of mar­ket­ing ser­vices to the biggest and most inno­v­a­tive auto­mo­tive orga­ni­za­tions in the indus­try. For more infor­ma­tion, email