Today’s Teens are ‘Digital Natives’


eMarketer - July 9, 2012

Ana­lysts still won­der if the auto indus­try will suf­fer under a gen­er­a­tion of teenagers who would rather “text” than drive. That being a pos­si­bil­ity, a recent report sheds some light on teens and their pref­er­ences – giv­ing deal­ers an edge of ‘under­stand­ing’ the teenage mind, for future ref­er­ence. Nearly half of the teens inter­viewed said they pre­fer face-to-face com­mu­ni­ca­tion, and that could mean need­ing a car!