Today’s Teens are ‘Digital Natives’


eMarketer - July 9, 2012

Analysts still wonder if the auto industry will suffer under a generation of teenagers who would rather “text” than drive. That being a possibility, a recent report sheds some light on teens and their preferences – giving dealers an edge of ‘understanding’ the teenage mind, for future reference. Nearly half of the teens interviewed said they prefer face-to-face communication, and that could mean needing a car!