Pickup Wars Over MPG

Ram 1500 2013

Automotive News - July 2, 2012

Com­ing this fall: The pick­up wars resume, with a twist  Expect boast­ful claims of horse­pow­er, torque, tow­ing capac­i­ty and dura­bil­i­ty. But this year the Ford and Ram brands also plan to duke it out over fuel econ­o­my. Over the past year, amid $4 a gal­lon gaso­line, Ford Motor Co. has won pick­up buy­ers with fuel-effi­cient F-series pick­ups pow­ered by V-6 engines. Now Chrysler Group plans a direct assault on Ford’s claim to the high ground in fuel econ­o­my.

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