Pickup Wars Over MPG

Ram 1500 2013

Automotive News - July 2, 2012

Coming this fall: The pickup wars resume, with a twist  Expect boastful claims of horsepower, torque, towing capacity and durability. But this year the Ford and Ram brands also plan to duke it out over fuel economy. Over the past year, amid $4 a gallon gasoline, Ford Motor Co. has won pickup buyers with fuel-efficient F-series pickups powered by V-6 engines. Now Chrysler Group plans a direct assault on Ford’s claim to the high ground in fuel economy.