Latest APEAL Study is Encouraging

J.D. Power - July 25, 2012

The industry as a whole has improved by 7 points on how gratifying a new vehicle is to own and drive, according to results in a recent J.D. Power study.

The 2012 U.S. Automotive Performance, Execution and Layout (APEAL) is based on evaluations of more than 80 vehicle attributes by more than 74,000 new-vehicle buyers.

Results from the 2012 U.S. Automotive Performance, Execution and Layout (APEAL) Study across the board are good for the industry. Every one of the 10 vehicle attribute areas analyzed improves from 2011, with the greatest advance being observed in fuel economy.

At the nameplate level, Porsche makes news, improving for a fifth consecutive year and ranking highest among all brands in the 2012 APEAL Study with a score of 887. Among Non-Premium brands, Mini receives the highest score (815).





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