Latest APEAL Study is Encouraging

J.D. Power - July 25, 2012

The indus­try as a whole has improved by 7 points on how grat­i­fy­ing a new vehi­cle is to own and dri­ve, accord­ing to results in a recent J.D. Pow­er study.

The 2012 U.S. Auto­mo­tive Per­for­mance, Exe­cu­tion and Lay­out (APEAL) is based on eval­u­a­tions of more than 80 vehi­cle attrib­ut­es by more than 74,000 new-vehi­cle buy­ers.

Results from the 2012 U.S. Auto­mo­tive Per­for­mance, Exe­cu­tion and Lay­out (APEAL) Study across the board are good for the indus­try. Every one of the 10 vehi­cle attribute areas ana­lyzed improves from 2011, with the great­est advance being observed in fuel econ­o­my.

At the name­plate lev­el, Porsche makes news, improv­ing for a fifth con­sec­u­tive year and rank­ing high­est among all brands in the 2012 APEAL Study with a score of 887. Among Non-Pre­mi­um brands, Mini receives the high­est score (815).

 

 

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