Kel­ley Blue Book changes its logo for the first time in 86 years and begins a new con­sumer mar­ket­ing cam­paign to adver­tise the company’s strength as pio­neer and leader for new-car shop­ping and research.

Includes 5-year cost-to-own data, giv­ing shop­pers a real­is­tic pic­ture of the costs con­sumers can expect to incur now and for five years out.

Fair Pur­chase Price:  Down to the spe­cific make and model, KBB.com’s Fair Pur­chase Price shows you the aver­age price oth­ers in your area paid for the same car based on actual trans­ac­tion data updated each week.

Con­sumer and Expert Reviews and Rat­ings:  KBB.com fea­tures one of the auto industry’s most robust col­lec­tions of con­sumer reviews and rat­ings along with expert reviews and rat­ings from KBB.com’s sea­soned edi­to­r­ial staff.  Together, con­sumers can get a full pic­ture of what it is like to own the car they are considering.