Kelley Blue Book changes its logo for the first time in 86 years and begins a new consumer marketing campaign to advertise the company’s strength as pioneer and leader for new-car shopping and research.
Includes 5-year cost-to-own data, giving shoppers a realistic picture of the costs consumers can expect to incur now and for five years out.
Fair Purchase Price: Down to the specific make and model, KBB.com’s Fair Purchase Price shows you the average price others in your area paid for the same car based on actual transaction data updated each week.
Consumer and Expert Reviews and Ratings: KBB.com features one of the auto industry’s most robust collections of consumer reviews and ratings along with expert reviews and ratings from KBB.com’s seasoned editorial staff. Together, consumers can get a full picture of what it is like to own the car they are considering.