GM Dealers Offered ‘Plus Ups’ Certification


PR Newswire - July 25, 2012

DMEautomotive announces that five of its leading sales and service marketing programs have been approved for General Motors CSSR ‘Plus Ups’ Certification.

Participating dealers can now use iMR matching funds to supplement the current program and give GM dealers the full breadth of services they need to drive revenue and retention. What programs are available?

Effective immediately, thousands of GM dealers are now eligible to receive iMR Sales Matching funds and/or Parts funds for these important loyalty, service marketing and customer retention programs that cover the gamut of a dealership’s service and sales communications needs.