Cadillac ATS Commercial Goes ‘Olympics’

Detroit News - July 18, 2012

The all-new Cadillac ATS will be extremely visible at the London Olympics this summer, through a campaign of commercials entitled “Cadillac ATS vs. the World” featuring short online filmed journeys.

“The films demonstrate the performance of the new ATS on a world stage, making it a natural fit for the Olympics,” says Don Butler, vice president of Cadillac marketing.

The campaign takes the new sports sedan on an adventure: 100 corners in three miles through the Atlas Mountains in Morocco; the Monaco Grand Prix course in Monte Carlo; the Guoliang Tunnel Road in China; and to Patagonia, Chile, known as one of the windiest places on earth



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