Cadillac ATS Commercial Goes ‘Olympics’

Detroit News - July 18, 2012

The all-new Cadil­lac ATS will be extreme­ly vis­i­ble at the Lon­don Olympics this sum­mer, through a cam­paign of com­mer­cials enti­tled “Cadil­lac ATS vs. the World” fea­tur­ing short online filmed jour­neys.

“The films demon­strate the per­for­mance of the new ATS on a world stage, mak­ing it a nat­ur­al fit for the Olympics,” says Don But­ler, vice pres­i­dent of Cadil­lac mar­ket­ing.

The cam­paign takes the new sports sedan on an adven­ture: 100 cor­ners in three miles through the Atlas Moun­tains in Moroc­co; the Mona­co Grand Prix course in Monte Car­lo; the Guo­liang Tun­nel Road in Chi­na; and to Patag­o­nia, Chile, known as one of the windi­est places on earth



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