Cadillac ATS Commercial Goes ‘Olympics’

cadillac_2013ats2a

Detroit News - July 18, 2012

The all-new Cadil­lac ATS will be extremely vis­i­ble at the Lon­don Olympics this sum­mer, through a cam­paign of com­mer­cials enti­tled “Cadil­lac ATS vs. the World” fea­tur­ing short online filmed journeys.

“The films demon­strate the per­for­mance of the new ATS on a world stage, mak­ing it a nat­ural fit for the Olympics,” says Don But­ler, vice pres­i­dent of Cadil­lac marketing.

The cam­paign takes the new sports sedan on an adven­ture: 100 cor­ners in three miles through the Atlas Moun­tains in Morocco; the Monaco Grand Prix course in Monte Carlo; the Guo­liang Tun­nel Road in China; and to Patag­o­nia, Chile, known as one of the windi­est places on earth

Tags: