Aiming to bring comfort, convenience and customization to the car buying process, Audi has re-invented car shopping with something called “Audi City,” similar to the Apple Store concept – smaller, lighter and infinitely more interactive.
The real action happens on touch-screens mounted ahead of massive high-res displays, where shoppers can select a vehicle and all the trimmings.
The first Audi City opened its doors in London, right down the way from Piccadilly Circus and a stone’s throw from the Summer Olympics campus. Just like BMW’s new i store, in the heart of the United Kingdom, the timing isn’t entirely coincidental. And neither is Audi’s focus beyond traditional products and services.