Audi Dealership Offers Unique Experience


Wired - July 17, 2012

Aim­ing to bring com­fort, con­ve­nience and cus­tomiza­tion to the car buy­ing process, Audi has re-invented car shop­ping with some­thing called “Audi City,” sim­i­lar to the Apple Store con­cept – smaller, lighter and infi­nitely more interactive.

The real action hap­pens on touch-screens mounted ahead of mas­sive high-res dis­plays, where shop­pers can select a vehi­cle and all the trimmings.

The first Audi City opened its doors in Lon­don, right down the way from Pic­cadilly Cir­cus and a stone’s throw from the Sum­mer Olympics cam­pus. Just like BMW’s new i store, in the heart of the United King­dom, the tim­ing isn’t entirely coin­ci­den­tal. And nei­ther is Audi’s focus beyond tra­di­tional prod­ucts and services.