Audi Dealership Offers Unique Experience

Wired - July 17, 2012

Aim­ing to bring com­fort, con­ve­nience and cus­tomiza­tion to the car buy­ing process, Audi has re-invent­ed car shop­ping with some­thing called “Audi City,” sim­i­lar to the Apple Store con­cept – small­er, lighter and infi­nite­ly more inter­ac­tive.

The real action hap­pens on touch-screens mount­ed ahead of mas­sive high-res dis­plays, where shop­pers can select a vehi­cle and all the trim­mings.

The first Audi City opened its doors in Lon­don, right down the way from Pic­cadil­ly Cir­cus and a stone’s throw from the Sum­mer Olympics cam­pus. Just like BMW’s new i store, in the heart of the Unit­ed King­dom, the tim­ing isn’t entire­ly coin­ci­den­tal. And nei­ther is Audi’s focus beyond tra­di­tion­al prod­ucts and ser­vices.

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