5 Tips For Better Facebook Management

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Every­one under­stands that it’s impor­tant to have a Face­book page, and a Face­book mar­ket­ing strat­e­gy, but you need to be sure it’s not stag­nat­ing. Once you’re estab­lished, your new goal should be gain­ing as many fans as human­ly pos­si­ble. It can be tricky some­times, as peo­ple aren’t always keen to fol­low a busi­ness on their per­son­al page, but it’s pos­si­ble.

Here are five of our favorite tech­niques:

♦ Put a “LIKE” box on your business’s web­page. This way, peo­ple who are inter­est­ed enough to vis­it your site will also be con­vert­ed into Face­book fans, ensur­ing that you are mar­ket­ing to an appro­pri­ate, inter­est­ed demo­graph­ic.

♦ Be sure to Cross pro­mote your Face­book page. You should have a link to your Face­book page as your sig­na­ture for emails, forums, and any oth­er form of wide­ly seen cor­re­spon­dence. Addi­tion­al­ly, it’s gen­er­al­ly eas­i­er to gain fol­low­ers on Twit­ter than Face­book, so make sure you are Tweet­ing your Face­book URL so you’re Twit­ter fol­low­ers can be a fan on both plat­forms!

♦ Join Face­book groups that are rel­e­vant to your busi­ness. You can’t join as a Busi­ness, but you can use your per­son­al pro­file to become involved with per­ti­nent com­mu­ni­ties on Face­book. Be sure not to just spam you’re busi­ness page though. Become an active, con­tribut­ing mem­ber of the com­mu­ni­ty so you’re not regard­ed as a shill.

♦ One you have a decent sized fan base, ask them to get involved. A sim­ple request that they share your page will gar­ner a sur­pris­ing­ly large response. Remem­ber that it’s a two-way street though. Be there with the answers when your fans have ques­tions or com­ments about your busi­ness.

♦ Final­ly, remem­ber that con­tent is king. If you’re post­ing inter­est­ing con­tent on your page, the fans will come. Inter­est­ing doesn’t just mean the sales you’re hav­ing or the ser­vices you offer; in fact, keep those posts to a min­i­mum. Post con­tent that is fun­ny or provoca­tive, con­tent that peo­ple will want to share with their friends. That’s the best way to organ­i­cal­ly grow your fan base and have peo­ple eager to view your page!

The experts at Wiki­mo­tive can be reached via the con­tact page.

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