Study Shows Importance of Dealership Salespeople

Maritz.com - May 30, 2012

A New Vehi­cle Cus­tomer Study from Maritz Research reveals that the sales­per­son at the deal­er­ship is still the most influ­en­tial source of infor­ma­tion for car buy­ers, rat­ed top of top 10 influ­ences in buy­ing deci­sion – fol­lowed by family/friend/word of mouth, con­sumer guides, manufacturer/dealer web­sites, and more. “Peo­ple buy from peo­ple,” says Chris Trav­ell, VP and strate­gic con­sul­tant for Maritz Research.

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