Study Shows Importance of Dealership Salespeople

Maritz.com - May 30, 2012

A New Vehicle Customer Study from Maritz Research reveals that the salesperson at the dealership is still the most influential source of information for car buyers, rated top of top 10 influences in buying decision – followed by family/friend/word of mouth, consumer guides, manufacturer/dealer websites, and more. “People buy from people,” says Chris Travell, VP and strategic consultant for Maritz Research.

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