If you want to increase sales, the human connection is always the place to begin. People buy from people. Plan your Social marketing strategy using these 5 networking tips:
1. Be a Nice Person & Have Good Manners. Did I just sound like your Mom? Good, read on. Be polite and say thank you. If you make a promise, keep your word. Social networking is your digital backyard BBQ. You wouldn’t walk into the BBQ asking, “Hey, does anybody want to buy a car?”. Spend time getting to know how everyone else is doing, what their interests are and share stories about those common interests. The time you invest will make you the only one they think of when it’s time to buy.
2. Be the Likable Expert. Deliver valuable and compelling content to your customers and prospects. Daily updates, Blogs, Email Newsletters – all of these make you the go-to resource. Respond to blog comments, email replies, Facebook and Twitter comments timely and enthusiastically. What better way to establish your reputation than as someone who is always looking to help others?
3. Be Curious. Having a curiosity about what people are about and what they’re doing builds your network. I’ve found that by listening to people’s ideas, concerns and challenges, I discover a million opportunities. Be genuinely interested is the key that unlocks the door to their needs and wants. You listen, you ask questions, and the sale presents itself.
4. Ask For Referrals. Networking is like mining for gold and referrals are the Mother Load. Many salespeople, service advisors and dealers have a strong database of repeat customers. Email, Facebook, Twitter, YouTube, wherever they are, meet them there and enlist their help. Here’s what to say: “Our business is based on referrals. We’re expanding and we need your help. Who do you know who…..?” Of course, it never hurts to do this in person when delivering the vehicle either!
5. Invest in Cultivation. It’s not easy developing a trusted community on Social Media. Many employees and managers want to start but lack the training to do so. Grow your own team of Social marketers. Designate a community manager to handle all your Social networks. You can’t develop relationships without the people behind the posts. It’s vital to have processes inside the store so hire a trusted expert that can implement best practices.