German Upscale Brands Gain in U.S. Sales

Luxury Brands, sales are on the rise

Detroit News - May 14, 2012

Bat­tling each oth­er for suprema­cy in the glob­al mar­ket, BMW, Mer­cedes-Benz and Volk­swa­gen are push­ing to the top of the lux­u­ry car mar­ket in the U.S., with VW’s Audi brand grow­ing the fastest and could see a 50+ per­cent boost in U.S. sales with­in 6 years. Japan­ese luxo brands are next, but despite increas­ing sales, Cadil­lac and Lin­coln are lag­ging behind.



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