Brad Simmons, CEO of ClearMechanic

1. STRATEGY & COMPANY MISSION

ClearMe­chan­ic devel­ops tech­nol­o­gy to improve the car repair expe­ri­ence. Our new pilot pro­gram for con­sumers allows instant, online sched­ul­ing of car repair appoint­ments. Our award-win­ning prod­ucts for ser­vice cen­ters enable tech­ni­cians to ‘visu­al­ly explain’ repair rec­om­men­da­tions with real-time pho­tos and dia­grams.

2. MARKETING OBJECTIVES FOR 2012 & BEYOND

1)    Suc­cess­ful launch of ClearMechanic’s new pilot pro­gram in San Fran­cis­co and prepa­ra­tion to expand to oth­er major cities.
2)    Con­tin­ue to grow our exist­ing prod­ucts used by ser­vice cen­ters.

3. MARKET OPPORTUNITIES AHEAD FOR 2012

1) ClearMe­chan­ic is the only tech­nol­o­gy com­pa­ny focused on improv­ing the car repair expe­ri­ence for both con­sumers *and* ser­vice cen­ters. We have a proven track record of deliv­er­ing excel­lent tech­nol­o­gy solu­tions to ser­vice cen­ters and we are now rolling out our first ser­vice designed specif­i­cal­ly for con­sumers. With our unique expe­ri­ence and capa­bil­i­ties, ClearMe­chan­ic has the oppor­tu­ni­ty to take a $200 bil­lion indus­try and make it more con­ve­nient and trans­par­ent for all par­ties involved.

2) ClearMe­chan­ic is the only com­pa­ny with the poten­tial to attract the younger “Face­book gen­er­a­tion” into the ser­vice dri­ve. Younger car own­ers are fre­quent­ly over­looked by deal­ers and inde­pen­dent repair shops. For exam­ple, young con­sumers expect instant con­ve­nience and trans­paren­cy, two phras­es that are rarely asso­ci­at­ed with the car repair expe­ri­ence. Every ser­vice cen­ter inter­est­ed in younger con­sumers should work with explore ClearMechanic’s offer­ings.

4. MANAGEMENT CHALLENGES

Our biggest inter­nal chal­lenge is man­ag­ing the demands of con­sumers and ser­vice cen­ters. Both are valu­able users of our prod­ucts, but their inter­ests can con­flict.

In light of this, we have cho­sen a unique pric­ing mod­el for our newest con­sumer prod­uct: “pay for per­for­mance,” i.e. we only charge the ser­vice cen­ter if we deliv­er new cus­tomers. This allows us to pri­or­i­tize the inter­ests of con­sumers ahead of ser­vice cen­ters, but only if we are con­fi­dent such a deci­sion will ulti­mate­ly bring new cus­tomers to the ser­vice cen­ter.

5. INDUSTRY & MARKET SITUATION

Ser­vice and parts are poised for con­tin­ued growth and height­ened focus in the auto­mo­tive indus­try. The econ­o­my is recov­er­ing, result­ing in high­er car sales, but the major­i­ty of the industry’s prof­itabil­i­ty lies in ser­vic­ing and main­tain­ing vehi­cles.

A par­al­lel trend is the impor­tance of tech­nol­o­gy, both web and mobile, in dri­ving the behav­ior of con­sumers. Over 50% of Amer­i­can use smart­phones and the over­whelm­ing major­i­ty of con­sumers make pur­chas­ing deci­sions based on infor­ma­tion they find online. Ser­vice cen­ters that fail to adapt to these facts risk los­ing new cus­tomers.

6. MOST SIGNIFICANT ACCOMPLISHMENT

The release of our iPhone and Android mobile appli­ca­tions was a huge accom­plish­ment that result­ed in imme­di­ate growth for our com­pa­ny. We now have over 7,500 reg­is­tered users at ser­vice cen­ters and have part­ner­ships and licens­ing arrange­ments with lead­ing tech­nol­o­gy com­pa­nies in the auto­mo­tive sec­tor, includ­ing Time­High­way, Deal­er e-Process, CIMA Sys­tems, Deal­erOn, Repair Shop Web­sites and Con­sumer Reports.

BIO

Brad Sim­mons has expe­ri­ence span­ning a range of busi­ness and con­sumer ser­vices indus­tries as an entre­pre­neur, investor and advi­sor. He speaks reg­u­lar­ly at auto­mo­tive indus­try con­fer­ences about inno­va­tion and tech­nol­o­gy in car repairs. Pre­vi­ous­ly, Brad was a pri­vate equi­ty investor at Lind­say Gold­berg & Besse­mer, a $10 bil­lion invest­ment firm, where he over­saw $400 mil­lion of equi­ty com­mit­ments in busi­ness ser­vices com­pa­nies. Pri­or to that he worked as an invest­ment banker at Gold­man, Sachs & Co. with con­cen­tra­tion on busi­ness and con­sumer ser­vices. Brad grad­u­at­ed with hon­ors from Prince­ton and received his MBA from Har­vard Busi­ness School.



0 Comments

    Leave a Reply

    Your email address will not be published. Required field are marked *.