U.S. Hybrid Market Losing Momentum

The Detroit Bureau - April 8, 2012

A recent study by R.L. Polk indicates overall only 35% of hybrid vehicle owners purchased another gas-electric model when trading in during 2011. Polk officials suggest the technology is having a hard time because of the high cost for hybrids which can take as long as 7 to 10 years to recover the added cost through fuel savings. Other factors that limit loyalty include a growing number of alternative fuels and increasing fuel economy strength among compact and midsize competitors.