U.S. Hybrid Market Losing Momentum

The Detroit Bureau - April 8, 2012

A recent study by R.L. Polk indi­cates over­all only 35% of hybrid vehi­cle own­ers pur­chased another gas-electric model when trad­ing in dur­ing 2011. Polk offi­cials sug­gest the tech­nol­ogy is hav­ing a hard time because of the high cost for hybrids which can take as long as 7 to 10 years to recover the added cost through fuel sav­ings. Other fac­tors that limit loy­alty include a grow­ing num­ber of alter­na­tive fuels and increas­ing fuel econ­omy strength among com­pact and mid­size competitors.