The VW Up! Steps Up to the Plate

Bloomberg.com News - April 9, 2012

Named “World Car of the Year,” the Volk­swa­gen Up! could become a true suc­ces­sor to the pop­u­lar­ity enjoyed by the Bee­tle for 6 decades (the orig­i­nal no longer in pro­duc­tion). The Up! city car is part of a move­ment toward sub­com­pact less-expensive-to-drive city trans­porta­tion by many around the world, and Volk­swa­gen sees the model line as “a very impor­tant com­po­nent of our 2018 growth strategy.”