The VW Up! Steps Up to the Plate News - April 9, 2012

Named “World Car of the Year,” the Volkswagen Up! could become a true successor to the popularity enjoyed by the Beetle for 6 decades (the original no longer in production). The Up! city car is part of a movement toward subcompact less-expensive-to-drive city transportation by many around the world, and Volkswagen sees the model line as “a very important component of our 2018 growth strategy.”