Decreased Incentive Spending in March - April 2, 2012

Surg­ing auto sales led by con­sumer demand result­ed in less incen­tive spend­ing by automak­ers in March, who most­ly feel they don’t need incen­tives to bring cus­tomers in. Honda’s incen­tive spend­ing fell 15.9 per­cent month-over-month and a whop­ping 45.9 per­cent year-over-year, accord­ing to’s month­ly True Cost of Incen­tives