What are the Hot Topics at NADA 2012 for Internet Sales Managers?

- February 10, 2012

As we head to this year’s NADA Convention & Expo in Las Vegas, we always try to get a pulse on what the hot topics are for our customers. We have heard from many Internet Sales Managers who say that overall, they are optimistic that sales will continue to increase in 2012.

At AutoUSA, we have spent the last year listening and responding to our customers’ needs. We have continued to improve our web-based technology to deliver the best Internet leads and we have developed an exciting new product to increase social media ROI. We also partnered with two companies that offer innovative products to help Internet departments increase sales while lowering cost-per-sale (CPS). The response to our new product line has been very positive and we are pleased to be able to offer demonstrations to Internet sales managers at NADA, and to discuss with them the proven benefits of each:

  • Leads&Listings AutoUSA gives dealers exposure on 100+ of the top auto shopping sites and delivers the highest quality new and used car leads. Having developed an advanced scrubbing & validation process, an easy process for refunding, and custom area coverage, dealers can rest assured no other independent lead provider outperforms leads from AutoUSA.
  • ShowPro powered by HookLogic is an incentive marketing program proven to turn more leads into “shows.” It allows dealers to offer a financial incentive online to in-market customers, motivating them to visit the dealer’s showroom. Stop by our booth to read an incredible case study from one dealer that has achieved amazing results with ShowPro!
  • PowerListings 2.0 drives in-market customers from Craigslist to an inventory page on a dealer’s Facebook page. Designed to increase customer engagement and boost SEO rankings with the power of videos, PowerListings 2.0 also provides proven ROI.
  • Virtual Sales Assistant (AVA) Designed to augment efforts of Internet sales staff in auto dealerships, AVA Virtual Sales Assistant engages with customers who submit Internet leads, verifies contact information, sets phone appointments, improves accountability, and ultimately assists salespeople so they convert more leads into sales. Hiring AVA is similar to hiring each sales rep a personal assistant to aid in prioritizing customers to achieve higher sales.

We hope you visit us at Booth #1415 at NADA to learn more about our Internet sales solutions, as well as to share what your “hot topics” are and how you hope to solve them. And don’t forget to ask about our NADA Special!

Josh Vajda, Director of Inside Sales, AutoUSA can be reached atvajdaj@autousa.com.



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