Millennials Want More Than Green Technology

Young Car Buyers

Detroit Bureau - January 19, 2012

A new Deloitte study found six of ten Mil­len­ni­als, also known as Gen-Y and com­prised of almost 80 mil­lion Amer­i­cans, would like to buy a hybrid or elec­tric vehi­cle rather than a con­ven­tion­al­ly-pow­ered car, truck or crossover. Mil­len­ni­als are more envi­ron­men­tal­ly con­scious than any oth­er age group now in the auto­mo­tive mar­ket. But 59% of those sur­veyed said in-dash tech­nol­o­gy is also crit­i­cal.