The excitement of 2012 is upon us. We’re all taking stock in what we’ve done right and reevaluating the choices we made that didn’t achieve the outcomes we expected. It’s a time to plan, a time to set ourselves up for a successful year ahead. There’s a unified call-to-action coming from consumers that should be driving your 2012 marketing plan: Help us know you better! Integrating the principals of Social business into your marketing plan will not only help your customer know you better, it will generate sales.
Here are 6 Do’s and Don’ts to help you navigate Social business in 2012:
• Do Grow Your Own Social Media Manager. Just because someone is under 30 and they use Facebook for personal reasons does NOT make them an dealership Social marketer. Marketing is still marketing, it’s only the medium that’s changed.
• Do Know that Influence is The Name of The Game. Dealers really do care about their community and in 2012, that means meeting the demands of the Social customer. These customers (and employees) are influential within their own networks and, in some cases, have large audiences. Engaging influencers boosts everyone’s online reputation.
•Do Let Your Personality Shine Through. What is it about your store that is unique? What experience do you deliver that no one else can? It’s time to adopt new tools and technologies to communicate your store’s personality more effectively.
• Don’t Treat Social Media As a Necessary Evil. It’s here and it’s not a fad. People no longer buy what you sell …they buy WHO YOU ARE. Your customers are talking about you and you must participate in the conversation. If you don’t, someone else (your competitor) will. Embrace Social business, you’re customer is waiting to hear from you!
• Don’t Underestimate the Power of Your Online Community. It’s long been known that community members typically buy from other community members. Engage your community and construct a referral network so they’ll keep you top-of-mind during any purchase decision process.
• Don’t Let The Few Tell Your Story. For every dissatisfied customer there are 100+ that could be encouraged to tell their story. You deliver a 5-star experience in real life. Why should your online reviews say something else? It’s just a matter of conveying the true story on the ratings sites. BE PROACTIVE!
READ the entire article by Kathi Kruse, automotive social media expert, blogger, speaker, coach, author and founder of Kruse Control Inc. Kathi can be reached by e-mail at firstname.lastname@example.org or by calling 714–251-6440.