Thanksgiving Brings Return of Auto Buyers to Showrooms

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Edmunds Auto Observer - November 30, 2010

Despite heavy adver­tis­ing of seem­ingly attrac­tive hol­i­day deals, automaker incen­tives edged up only a bit, accord­ing to esti­mates by Edmunds.com. Nonethe­less, the per­cep­tion of great deals lured shop­pers in droves to show­rooms over Thanks­giv­ing. Automak­ers posted Novem­ber sales results last week. Edmunds.com had fore­casted a Sea­son­ally Adjusted Annual Rate (SAAR) of sales of 12.2 mil­lion vehicles.