Thanksgiving Brings Return of Auto Buyers to Showrooms

Edmunds Auto Observer - November 30, 2010

Despite heavy adver­tis­ing of seem­ing­ly attrac­tive hol­i­day deals, automak­er incen­tives edged up only a bit, accord­ing to esti­mates by Nonethe­less, the per­cep­tion of great deals lured shop­pers in droves to show­rooms over Thanks­giv­ing. Automak­ers post­ed Novem­ber sales results last week. had fore­cast­ed a Sea­son­al­ly Adjust­ed Annu­al Rate (SAAR) of sales of 12.2 mil­lion vehi­cles.