Thanksgiving Brings Return of Auto Buyers to Showrooms

Edmunds Auto Observer - November 30, 2010

Despite heavy advertising of seemingly attractive holiday deals, automaker incentives edged up only a bit, according to estimates by Nonetheless, the perception of great deals lured shoppers in droves to showrooms over Thanksgiving. Automakers posted November sales results last week. had forecasted a Seasonally Adjusted Annual Rate (SAAR) of sales of 12.2 million vehicles.