Scion Needs to Prove its Coolness to Bring Back Sales

USA Today - October 6, 2010

The Scion brand has expe­ri­enced declin­ing sales since its peak in 2006, intend­ed to make dri­ving fun for youth­ful buy­ers. Some fans say Scion has lost its “quirk­i­ness.” New tC, plus com­pli­men­ta­ry main­te­nance ser­vice intend­ed to buoy sales.