KBB, AutoTrader Officials Say Dealers Will Benefit from Acquisition

AutoRemarketing - October 26, 2010

Auto­Trad­er CEO Chip Per­ry sees KBB acqui­si­tion as oppor­tu­ni­ty to help deal­ers har­ness the Inter­net to sell more vehi­cles. Com­pa­nies will remain sep­a­rate but share tools deal­ers need for cap­tur­ing shop­pers, clos­ing deals.