AutoTrader.com Acknowledges Growing Importance of Female Car Buyers

AutoRemarketing - October 3, 2010

Research by AutoTrader.com sub¬≠stan¬≠ti¬≠ates the view that women play a strate¬≠gic role in 80+ per¬≠cent of the vehi¬≠cles pur¬≠chased in the U.S. As a result, AT focus¬≠es two mar¬≠ket¬≠ing ini¬≠tia¬≠tives on female buy¬≠ers, includ¬≠ing ‚ÄúThe Purse Pow¬≠ers the Ped¬≠al‚ÄĚ sweep¬≠stakes.