Younger Buyers Bring Buick Back

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Advertising Age - August 15, 2010

The Buick brand is surg­ing with sales up 137% over last year. Buick should out­sell each of the last two years. Much of this surge is due to younger buy­ers who are flock­ing to mod­els like LaCrosse and Enclave. In addi­tion to sales suc­cess in the Unit­ed States, Buick is the top brand in Chi­na.