Privacy Concerns May Trump Online Ad Targeting

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AdAge.com - March 21, 2010

As more con­sumer infor­ma­tion is pulled from offline sources and merged with online data to tar­get ads to spe­cif­ic buy­ers, the debate about pri­va­cy and reg­u­la­tion becomes more intense. Gov­ern­ment offi­cials want to know just how per­son­al the data is and who is mak­ing mon­ey off the con­sumers.