Expert Says Marketing Metrics are Killing Creativity

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AdAge.com - March 3, 2010

A slug­gish econ­omy can make mar­keters ner­vous to the point that they stop think­ing about cre­ativ­ity and look only at num­bers, says mar­ket­ing exec­u­tive Patrick Sarkiss­ian. He reminds clients that con­sumers must feel an emo­tional con­nec­tion to a brand.