Concerns Growing Over Digital Billboard Distractions

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The New York Times - March 3, 2010

Dig­i­tal bill­boards are replac­ing tra­di­tion­al ones at a rapid pace as prof­itable, shared adver­tis­ing space. Safe­ty con­cerns about dri­ver dis­trac­tions have the fed­er­al gov­ern­ment study­ing the risks and some states con­sid­er­ing mora­to­ri­ums on new signs until the facts are estab­lished.

Read the arti­cle from The New York Times

Dig­i­tal bill­boards are replac­ing tra­di­tion­al ones at a rapid pace as prof­itable, shared adver­tis­ing space. Safe­ty con­cerns about dri­ver dis­trac­tions have the fed­er­al gov­ern­ment study­ing the risks and some states con­sid­er­ing mora­to­ri­ums on new signs until the facts are estab­lished.

Background
Dig­i­tal bill­board costs $250–300K, rough­ly half what it did 5 years ago
Tra­di­tion­al bill­boards cost $5–50K
Dig­i­tal bill­boards sell space for same $1–5K but share up to 6 adver­tis­ers per board