Toyota Moves Quickly, Wants to Avoid Audi Nightmare


Business Week - September 29, 2009

It’s only floor mats, right? But not want­i­ng to take any chances, Toy­ota is recall­ing 3.8 mil­lion vehi­cles in the U.S. due to the driver’s side floor mat. Own­ers are being urged to remove the floor mat as the automak­er and the NHTSA look for a solu­tion. The improp­er­ly placed floor mat could cause sud­den accel­er­a­tion lead­ing to a fatal crash. Audi had a sim­i­lar issue in the 1980s and 90s. They choose to fight the charge in the court of pub­lic opin­ion and lost. Toy­ota wants to avoid a repeat of this PR dis­as­ter.