How to Avoid CRM System Failure and Regret

NULL - July 16, 2009

CRM buy­ers need to look at the big pic­ture before mak­ing their costly pur­chase, and many regret not hav­ing done this thor­oughly. A CRM sales and ser­vice rep tells the story of a client not man­ag­ing the process suc­cess­fully and out­lines steps that need to be in place for CRM to work.